I visually directed this marketing campaign for summer school 2024 in collaboration with several teams across Imagine Learning's marketing department. Our content team developed the messaging for a summer filled with motivation, success, and YESes to empower educators to help their students along their learning journey. I chose the fonts and colors, and created the motifs such as the YES stickers, dotted lines, location pin icons, and topographic pattern. We wanted a joyful, optimistic campaign that evoked summer (i.e. road trip, summer camp) without distracting from the message or diverging too much from the Imagine Learning brand, while maintaining a fresh and unique look to stand out from the rest of our marketing collateral.
Above is the main brochure for the Summer of YES campaign, with a roadmap infographic showing how Imagine Learning products can be utilized by students and educators on their journey through summer learning.
Above is one of several product-specific summer guides which include checklists for implementation. I also created the design template our team used for other guides.
A sampling of web ads directing viewers to the Summer of YES landing page for guides and resources.
A flyer with summer offerings as part of the Summer of YES campaign.